Social Media and Marketing Manager
Added on: 05 Jun 2025
Contract type:
Full Time
Location:
Canterbury
Salary:
£30,000 - £35,000
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KEY JOB RESPONSIBILITIES/DUTIES:
- Drafting of the Firm’s annual Marketing Plan and Report;
- Reviewing annually and amending as necessary the Firm’s Marketing and Social Media Policies;
- Monitoring the Firm’s marketing budget and reporting to the partners every six months;
- Analysis and reporting on marketing campaign ROI to the partners;
- Analysing feedback from client satisfaction surveys and the Firm's marketing activities;
- Carrying out creative and commercial analysis of competitor activity; submitting feedback to the partners as necessary;
- Ensuring the Firm’s branding and image is visible and consistent across all forms of media and throughout all offices premises;
- Ensuring the Firm’s marketing and business development activities are compliant with all relevant regulating bodies and Lexcel requirements;
- Accurate drafting of all written copy for advertising campaigns, promotions, brochures, digital mailshots or other marketing media and liaising with relevant bodies regards artwork and placement;
- Maintenance of the Firm's website, in cooperation with external agencies and the Firm’s IT department, including accurate drafting of news articles and press releases for the site;
- Analysing website traffic; monitoring effectiveness of Google and other on-line marketing and liaising with SEO consultants;
- Organising photo shoots for website, brochures and newsletters;
- Development of the Firm’s social media strategy including management of social media accounts (LinkedIn, Facebook, Twitter & Google+); posting of topical discussions on relevant groups; monitoring/dealing with responses accordingly;
- Identifying suitable networking events for fee earners and co-ordinating attendance and follow up;
- Representing the Firm at exhibitions and business fairs and carrying out appropriate follow up/business development;
- Organising and co-ordinating the Firm’s marketing functions both internally and externally including liaison with 3rd party suppliers;
- Co-ordination of the Firm’s directory entries both online and offline;
- Development and management of the Firm’s marketing database and mailing lists;
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GENERAL OBJECTIVES:
- To agree clear objectives linked to the Firm’s business plan and participate in the performance management system, assessing performance and giving feedback as relevant.
- To have a personal development plan and evaluate the effect of training on achievement.
- To clearly identify the standards and systems required to continually improve our customer service
- To comply with all the Firm’s relevant policies and procedures
- To ensure confidentiality on all appropriate matters and recognise that any breach of this confidentiality will be treated very seriously.
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PERSON SPECIFICATION
A high degree of initiative, creativity and independence coupled with outstanding organisational skills and a commitment to excellence at every level;
Highly developed written and verbal communication skills with excellent attention to detail;
Exceptionally high use of English grammar and proofing standards;
Ability to communicate effectively with a wide range of relevant stakeholders both within and outside of the Firm;
Competence in marketing and events management gained through extensive work experience is essential; a Certificate in Marketing (CIM) qualification desirable;
Expert knowledge and use of corporate social media and networking platforms such as LinkedIn, Twitter Google+ etc;
Marketing and events management experience gained from working within the professional services sector essential and legal sector desirable;
Excellent IT skills including proficient word-processing speed, Microsoft Word, Excel, PowerPoint and Outlook, Publisher, Adobe Photoshop;
Experience in using CRM databases
Excellent time management skills
Digital photography skills would be an advantage
Presentable in appearance, personable and approachable; able to build harmonious relationships with internal colleagues and external suppliers alike.
